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Double Your School Fundraiser By Making One Simple Change

by: JuanFranco
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Education in schools has taken on a broader meaning than I remember it. Today there are a variety of events and activities that students have available to them outside of the classroom that add to their education. These things usually cost money. With cuts in school budgets, principals and PTA / PTO organizations have to turn to fundraising in order to raise the money needed for them.

Many consider fundraising to be sort of like the 3rd rail on a subway system. It can be looked at as something to keep away from at all cost, or it can be seen as the source of power that makes things go. A fundraiser that is well run on the other hand is something that can be a positive experience for everyone involved. From the school staff and teachers to the parents of the students and the community as a whole. If the product is a good one and the incentives are worthwhile, the school fundraiser can be a positive event that is enjoyed by everyone.

Fundraisers that are view negatively are usually ones that are done for just a small segment of the school. For instance, if you are having a school wide fundraiser that most of the money raised is used for the 5th grade field trip, 80% of the school is being left out. Unless something is done to make it worth their while, you'll have allot of unhappy kids and parents.

Sometimes you just have to wonder why it is that some schools will have huge sales and other schools in similar neighborhoods and similar size student bodies will have average results. They can even be selling the same fundraising goods, but their results will be miles apart. The answer to that question is not something that is readily apparent. It's not the product or the neighborhood, it's "How' they run their sale that makes the most difference in the outcome.

A case in point is Howell Middle School in Victoria, Tx. For years they had been having $32-$38,000 sales with their 1000 students. One year, they made a change in only one thing...it wasn't the product, that remained the same. They made a change in how they ran their sale and the year after they had a $34,000 sale they had a $72,000 sale.

They not only raised more money but they also increased participation of parents and teachers when it came time for delivery. They had always had a problem of finding enough volunteers to help when it came time for delivery. This time they had to turn people away! Nothing like that had ever happened at that school before.

All this came about because they chose to run their sale differently than they had run it before. What they discovered is that by making a change in the why they thought about their fundraiser and by running the sale with this different philosophy in mind, they were able to get more of what they wanted.

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About the Author

You can keep searching for the hottest product for your school fundrasing program and you can have already found it! It's not always that product that is holding your school fundrasing program back. The most effective place to make a change is in how you run your fundraising campaign.  

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