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One Simple Change That Will Double Your School Fundraiser

by: JuanFranco
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Going to school is not just about learning the three "R's". It includes many other fun-filled activities and events as well. But these extra curricular events cost money. There are really only three options to pay for them. It can come out of the school budget, it can be paid for by the parents or admission fees or the school can raise the money in some sort of fundraising event.

Many consider fundraising to be sort of like the 3rd rail on a subway system. It can be looked at as something to keep away from at all cost, or it can be seen as the source of power that makes things go. A fundraiser that is well run on the other hand is something that can be a positive experience for everyone involved. From the school staff and teachers to the parents of the students and the community as a whole. If the product is a good one and the incentives are worthwhile, the school fundraiser can be a positive event that is enjoyed by everyone.

The fundraisers that are usually viewed negatively are usually the ones that the organizers take little or no consideration for what the participants (and their parents) will be getting out of the fundraising drive, especially if they or their child is not going to be on the bus for the 5th grade field trip. Think about it, even the First grade teachers have been raising money for years for that trip and they never get to go. After a while, that begins to wear down even the most well meaning people.

Have you ever noticed that there always seems to be one or two schools in your district that have better success in fundraising than others. You can even have two schools in very similar neighborhoods that have vastly different results even when doing very similar fundraising programs. What makes the difference? It's not the products being sold or the neighborhood that makes that difference between those schools. It's "How" those schools run their sale that makes more difference than any other factor in the outcome.

A case in point is Howell Middle School in Victoria, Tx. For years they had been having $32-$38,000 sales with their 1000 students. One year, they made a change in only one thing...it wasn't the product, that remained the same. They made a change in how they ran their sale and the year after they had a $34,000 sale they had a $72,000 sale.

What was even more interesting than the jump in their fundriaser profits was that this school had always had a problem finding volunteers to help with the fundraiser. The teachers at the school had never offered their help on any aspect of their fundraiser. That year, they had to turn away teachers and parents who volunteered on delivery day because they had more than enough to handle it.

All that came because they chose to run their sale differently than they had been doing it all those years previous. Napoleon Hill once said, "You can get everything you want in life if you help enough other people get what they want." That is the basis for changing the fundraising environment at your school.

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About the Author

You may keep looking for the hottest product for your school fundraiser and you may have already discovered it! It's not always that product that is holding your school fundraiser back. The most effective place to make a change is in how you run your fundraiser.  

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