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Flash catalog to generate more sales

by: LisaSmith
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In these modern times, when almost all organizations are looking for an online presence, just about everything is being prefixed with an "e". For instance - ebook, ecommerce, ezine, ebrochure, and ecatalog, among others. eCatalog or online flash catalog is the latest innovation in this category.

Let me remind you of those lackluster paper catalogs that you received via mail. I won't say that all paper catalogs are useless; a few of those catalogs must have had useful product listings. But nevertheless, I am quite sure they often found their way into the trash, primarily because they were not easy to stash for later use. And when you finally made up your mind to buy the product you chose off the catalog, the catalog itself was missing. This is where an eCatalog comes in handy.

An eCatalog is an online publication of a paper catalog. Since it is hosted on a web server, it is available online 24/7. Interested buyers simply need to log on to the product website in order to look at the eCatalog.

For Online Buyers - Flash Catalog offers an intuitive interface to browse through the products. An eCatalog is laid out in the form of a virtual flip book. Each page shows a single product or a collection of products, as per the catalog owner's wish. It features an exciting page flip effect. eCatalog pages can be flipped in the same way as you flip through the pages of a paper catalog. This can be accomplished by dragging the page corners, or by using the navigation system.

The navigation panel also enables you to jump to a specific page in the catalog by specifying the page number - this is important if the eCatalog has hundreds of pages. Then you have a scrollbar as well to enable quick and efficient navigation. Yet another amazing feature of the eCatalog is zooming. Online Buyers may zoom any product page up to an incredibly high level of detail - more than 300%. Printing any page is also darn easy, and can be done by the click of a button. The eCatalog or 3D flash catalog uses a "page load on demand" feature to make the catalog extremely fast loading. Following the Web 2.0 standards, the eCatalog also has a "Tell a Friend" feature.

For Sellers - Flash Catalog shortens the sales cycle by bringing the products right to the customers' computer. This further results in higher sales. With an eCatalog to showcase their products, online shopping cart owners may do away with the expensive paper catalog, and save thousands of dollars in printing and postage costs.

Moreover, the creation cost of an eCatalog is minimal compared to the cost of getting a paper catalog printed and posted to prospective buyers. Updating a page-flip catalog is easy enough, and hence your online catalog always shows the latest products on offer. So if a product is out of stock, you may easily remove that from the eCatalog. It's not just product catalogs that you can create with an eCatalog. Internet marketers will find multiple applications of an eCatalog - brochures, magazines, newsletters, leaflets, and photo albums are some of the uses.

All in all, an eCatalog or flash catalog is a handy tool for both online sellers and buyers. For buyers, it offers ease of shopping. For sellers, it generates more sales by shortening the sales cycle to a great extent.

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About the Author

eCatalog Creator offers PDF conversion facility to convert your paper catalog into a flash product catalog. Have a look at this amazing flash catalog on eCatalogCreator.com  

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