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What is The Difference Between Hype And A Scam?

by: LucasHeijn
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Word Count: 523

Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you're looking through the newspaper in the advertisement's column. And you come across an ad that says, "Profitable Business Ready To Go". It explains that it is a very profitable franchise in ice cream.

This sounds a really good business. I could really enjoy this. This is for me. You find that it comes with a brand-new ice cream van, plenty of ice cream and chocolate topping. The area that your franchise is assigned to is a new suburb, so new in fact; there are no houses, no people, no customers. This means you really have no business.

Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!

Just like the ice cream van your website is beautiful, well stocked, but there are no customers.

When you bought the business. You were told you could be making money within 24 hours. This was hype.

Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth to make something appear better than it really is.

The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they're not. I'm sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.

Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.

Whether you run a business online or off-line, it takes time to build it. You need to build a customer base. You need to convince your customers that you are there for the long haul, that you're not a fly-by-night operator.

On the Internet, your new website is much like that ice cream van in the middle of the Sahara Desert. You have no customers. You don't even have people browsing. You need to draw traffic to your new site. This is not something that happens over night. This is a long slow process that takes a lot of work.

To get traffic to your site is really another subject. I will explain this in another article.

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About the Author

LinksParadise is a free information site that uses videos and articles to teach such things as how to make a web site, create unique professional graphics for your site, how to install scripts and much more. The area is filled with information downloads and resources.  

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