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The Anti-Aging Debate: the untapped powers of Organic Skincare

by: SudhaKaviraj
Total views: 8
Word Count: 575


Growing old gracefully is no longer a maxim we are satisfied with. A year later and another wrinkle. Increasingly in a capitalist, commercial world, we want to live longer, but not in the traditional sense of growing old and living longer.

We are keen to cling on to our youth-redeeming features whether it's our faces or our bodies. Many people moan, groan and agonise over creeping wrinkles and crows feet. Lines around our eyes are an age giveaway to the opposite sex. So is it worth tapping into the organic skincare for more natural, longer lasting alternatives?

Women invest in anti-ageing creams, moisturisers and cleansers and the range of skin care products available. It's the play on the national consciousness that make us feel we need to look young. Glossy womens' mags plaster screaming headlines about the latest celebrity to slip under the knife or visiting the clinic for a botox top-up.

Anti-ageing skincare is big business. According to researchers Euromonitor, the UK facial skincare market was worth 751m in 2005, growing to a massive 71% since 1997. Fastest growing category is nourishers or anti-ageing products, which together with regular moisturisers account for 61.7% of total market sales.

Older role models are being employed by skin care companies, who have long been criticised for focusing too strongly on the younger woman. Dior recently signed 47 year old actress Sharon Stone for a new advertising campaign for its anti-ageing line Capture and Estee Lauder has re-engaged Karen Graham, erstwhile model and spokeswoman for Resilience Lift.

Anti-ageing products receive rave reviews for the amount of peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. But which ones are the best? You can pay up to 229 for a 30ml pot of the La Prarie Range but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

So which anti-ageing products should we buy? Anti-ageing products are packed with peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. Pay up to 229 for a 30ml pot of the La Prarie Range, but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

Neal Yard's Organic Beauty Oil is an excellent age-defying oil. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. Drizzle over your porridge or your salad and take it internally or apply onto your skin. Neal Yard's skin-nourishing oils is also a hot favourite.

For those not in the know, the rose or Argan oil is best for anti-ageing. For centuries Argan has been a well-kept secret known only to Berber women in Morocco who use it to nourish their skin, hair and nails. Argans' anti-ageing properties, due to high levels of Vitamin E and saponins (which soften the skin) are well documented. It helps to reduce wrinkles by restoring the skin's water lipid layer and it also cools and soothes inflammation. Its ant-oxidant properties contribute to the neutralization of free radicals, particularly useful in the polluted Western hemisphere. It helps cool skin that has been exposed to wind and the sun and also protects it in cold weather.


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About the Author

Before buying any anti-ageing ranges, read Sudha Kaviraj's article on how organic anti-ageing ranges fare better. Organicskintreats.com gives independent views on organic skin care.  


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