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Make Search Engine Marketing Work

by: DerekGehl
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Word Count: 367

I am always asked which search engine marketing strategy people should concentrate on, free or paid? I tell them it's like a sandwich: it just doesn't work with only one slice of bread!

To get the most traffic, sales and best ROI combine the power of both organic (free) and pay-per-click search marketing. Together, they'll help you reach your goals of more traffic and sales on your website in both the short AND long term.

Use both search engine strategies in tandem so they build off of each other.

Step 1. Do your keyword research and then build a content-rich site around keywords your market is searching on.

Step 2. Now add on some pay-per-click search engine advertising; each ad should be built on a single keyword. Use PPC (pay-per-click) to bring more visitors to your website then measure your sales per visitor this is called your sales conversion rate. Your PPC campaign will show you very quickly which keywords bring in the most visitors and which result in the most salesand, of course, which ones are duds.

Step 3. Take thekeywords that are performing the best for you from your PPC campaign and edit your website to include those keywords. By emphasizing them in your content and code, you'll start ranking well for those keywords in the organic (free) listings (the regular listings that come up when someone uses a search engine).

You can even build landing pages when you find a group of top-performing keywords that relate to one another. You can build a page around the keywords that contains specific information about that keyword group that would appeal to searchers who are searching those keywords.

PPC will bring first-time visitors flocking to your site for the answers to their search. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking, so over time you'll build up your free traffic.

And here's a bonus! If you can get both your PPC ads and your organic listings on the same page of the search results, you'll have a search engine marketing strategy that's far greater than the sum of its parts.

SEO and PPC, with a delicious keyword filling it's a search sandwich!

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About the Author

CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online!  

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