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Unusual ways to market your Internet enterprise

by: Dr Alex Davidovic.
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For smaller players traditional advertising via newspapers, radio and TV has become prohibitively expensive. Solution? Enter original and unusual. Remember half.com’s message in urinals, “Don’t piss away half your money… head to half.com”? Humorous, orFor smaller players traditional advertising via newspapers, radio and TV has become prohibitively expensive. Solution? Enter original and unusual. When it comes to unusual, even bordering on outrageous, the half.com campaign immediately comes to mind. They advertised in urinals with the message “Don’t piss away half your money… head to half.com”. Humorous and original – and it worked!

At DrAlexMarketing.com we did not go as far as urinal advertising, but opened an entire new marketing channel. People love playing free online games, so we put together 1,500 games, some articles and news feeds and on 1st of October 2007 launched www.FinestFreeOnlineGames.com. After applying a mix of Internet marketing strategies, FinestFreeOnlineGames.com became the site number 711,120 in the world by traffic after the first 30 days, and two weeks later climbed to 551,356. With the large number of visitors secured, we were now ready to offer game sponsoring to our clients. The concept is new, there are comparatively few sites offering online game sponsoring, and none of them properly explain its advantages.

Here is an example: listing in the Yahoo directory costs $299 per year, and you end up sharing the same sub-category on the same page with scores of other businesses. You become just one of the many, in the eyes of both visitors and the search engines. By comparison: - A game can only have one sponsor. You never share the same space with others. - Your popularity grows with the popularity of the game site. - The link to your site is permanent. No recurring fees. - You obtain a constant stream of visitors to your website, and - You enjoy better search-engine ranking. What about relevancy? Game sponsoring is not necessarily less relevant than a directory placement. For example, if you sell golf equipment, sponsoring golf games is a good idea. Or, you can go after most popular games. Or highest-rated. Or most talked-about. How did all of this reflect on our FinestFreeOnlineGames.com experiment? 28 games were sponsored in the period of 7 days. Unusual? Yes - but it works!

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About the Author

Dr Alex Davidovic is the CEO of DrAlexMarketing.com, which specializes in bringing native traffic to your website. He is an Internet entrepreneur, an author and a public speaker. Some of Dr Alex’s popular websites are Antechinus® Creative Software, Finest Free Online Games and Dinosaur Central   

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