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The Importance of a Good Header

by: LaserTargetedHeadersTeam
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The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.

People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.

Though it isn't usually a functional part of the site, the header of a web page is one of the most important parts. With a porfessional and engaging looking header on a web page, visitors to that site will want to stay because they will have been assured that if the header is up to a certain level of excellence, then the content they'll read there will be too.

While the content may or may not actually live up to the header, viewers will think so when they see a great header on a website. This assumption works to your benefit - your readers will stick around and check out your content. Hopefully they will find your content engaging as well, which will lead to more traffic to your site, word of mouth advertising for your site and even links to your site.

While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.

Each of these functions are greatly important, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.

You may not realize exactly what is getting more traffic to your site and increasing the length of the stays of visitors to your site.

The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you've implemented on your site.