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Everything you've been told about copy writing is wrong!

by: TonyHetherington
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Word Count: 428

Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you've been told about copywriting -it's all wrong!

They say you need a copy writer to create your content - they are wrong! Giving control of all your website content is a terrible thing to do. Althought the copy make be technically good it will be missing one essential ingredient - you, your passion and your knowledge!

They say your writing will never be professional - they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.

They say you won't understand - they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don't hire a copy writer, don't let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.

They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.

They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it's just as effective. For example, when have you ever heard a copywriter say "Here's a better way of doing it that will save you time and money"?

Never! Not a chance. They want to keep you right where you are and bill you again and again knowing that you'll never realise how easy it can be to create your own copy, or that you're the best person to do it.

It's time that you changed a few things and decided to create the compelling copy that the search engines and your customers will love. 1. Fire the copy writer - it is your opinions that count. 2. Answer your customer's questions - By solving their problems they'll come back for more. 3. Take control - only by taking ownership of all of your site including the content will you get the success you deserve.

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About the Author

It's time to fight back with the Writing Workshop, and this copywriting course can help you create headlines in seconds and the rest in minutes and how to decide what to write about! Plus learn the writing tips the pros use!  

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